Woudacieux

Haute·Parfumerie

PARIS

INVEST IN US

According to a recent report published by Allied Market Research titled, ” Luxury Perfume Market by Price, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,” the luxury perfume market size was valued at $11.7 billion in 2018 and is expected to reach $16.8 billion by 2026, registering a CAGR of 5.3% from 2019 to 2026. In 2017, Asia-pacific accounted for nearly 30.3% share of the luxury perfume market. 

Over the past couple of years, the traditional mass market fragrance business has witnessed a decline in its sales since the target customers seek for fragrance brands that are more upmarket. This has triggered demand for various luxury perfume products around the globe. 

Premiumization has facilitated a bridge between the desirability of the luxury experience and the necessity of mass market. As a result, premiumization play a key role in the overall luxury perfume market growth. Today’s customer seek for superior quality and content when it comes to using any kind of consumer good products including perfumes irrespective of its high end price tags. This results in increase in demand for premium brand perfumes. 

According to International Fragrance Association, artisanal and niche fragrances are the fastest growing segment of the fragrance segment. The significant growth of the segment is attributable to the fact that majority of target customers seek for natural or organic products for its consumption. Artisanal perfumes are processed with natural and exotic ingredients instead of synthetic elements. They are usually produced in smaller quantities and not distributed widely but sold through limited retail formats. Taking this customer buying behavior into consideration, most of the key players in the global luxury perfume market have been strategizing on acquiring several key artisanal perfume manufacturers. For instance, in 2015, Japan based Shiseido purchased independent perfumer Serge Lutens. Similarly, in 2016, L’Oréal acquired Atelier Cologne. Key mergers and acquisitions initiated by manufacturers expected to drive the growth of the market during the luxury perfume market forecast. 

Key Findings of the Luxury Perfume Market:

  • In 2018, by price, the $100 – $200 priced luxury perfumes segment accounted for around higher market share, growing at a CAGR of 5.6% from 2019 to 2026. 
  • In 2018, by end user, the female segment accounted for higher luxury perfume market share. 
  • In 2018, by region, Asia-pacific accounted for a higher value luxury perfume market share.
  • Key revenue opportunities, growth factors, and luxury perfume market trends in emerging economies are comprehensive highlighted in the report.

In case you would like to evaluate investment options in our corporation, we appreciate a lot if you could write to us via “contact us” tab below

We are looking forward to your e-mail

With our most sincere regards

Woudacieux Haut Parfumerie

Hello [field id=”name”]

Your e-mail with the subject [field id=”subject”] has reached us successfully.

Thank you for writing to us, we will evaluate your concern and return to you as soon as possible.

Best Regards
Woudacieux family